That audience has value despite Yahoo's broader struggles, including concerns that the parts of its "core business" that would be sold off have been valued at effectively zero for some time. Rita McGrath, a professor of management at the Columbia Business School, said with the right owner, Yahoo still has plenty of value.
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McGrath noted that Yahoo's massive audience, when coupled with a company that is looking to bolster is digital traffic, is quite appealing. Magazine conglomerate Time Inc. So why would a struggling magazine company want to take on a struggling digital magazine company? Time has only been a standalone company for a couple years, having been spun off from Time Warner in June A combination of Yahoo and Time would produce a digital media behemoth, albeit one that's not exactly on the cutting edge.
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A deal would probably mean big cutbacks. That would leave Yahoo's own editorial operations somewhat redundant. The combined company would also only need one sales team. Yahoo might not be right for just any company that comes along, but there's a few big ones that might swipe right.
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Yahoo could provide similar value to Comcast, which already owns traditional media outlet NBCUniversal and is heavily invested in both Vox and BuzzFeed. Yahoo could also end up with a mate that's not looking for anything long-term — and that would be OK too. Wherever there are cash-rich businesses that seem to be struggling, private equity firms aren't far behind. Those companies specialize in taking bloated companies and cutting them down to profitability.
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Think of them here like house flippers. They might try to buy Yahoo as a fixer-upper, remove the rotting bits, add a few new appliances and then sell it for a profit.
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Yahoo's balance sheet is like a private equity company's fever dream. Mayer has come under fire for some of these expenses, particularly lavish holiday parties. The cutbacks have already begun. It's not just the little expenses that added up. Major acquisitions like Tumblr have flopped while internal efforts have yielded few big wins.
Mayer, for all her struggles, will be just fine. One of the profiles used in the study: The top profile photo is pre-beautification, while the bottom photo is post-beautification. Photo courtesy of www. The men perceived the lady in the glam shot as being more attractive, yet less trustworthy, than in the non-dolled-up photo.
Another profile used in the study: The top photo is pre-beautification and the bottom photo is post-beautification. Photo courtesy of Rory McGloin. The guys may also perceive the ultra-glammed-up girl as someone who is trying too hard. Fortunately, Hoehn shared some suggestions that take some of the guessing away when it comes to choosing your profile shot:. Look directly into the camera and smile. Look away from the camera and avoid the smile.
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Dress casually and avoid the tux shot for your main photo. For men and women…. Be the only person in your primary photo.
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Try to be doing something interesting in your main photo. Keep group shots to four people or fewer and try to be at the center of the group in those pictures. Change up your facial expression. Use a work headshot as your primary image. Go with any car selfies or bathroom mirror selfies.
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Overall, Hoehn says to keep in mind that your photos are not just showcasing your looks, but also your personality. McGloin adds that people keep asking him what they should take from his latest research. Have a personal health story to share?