Around the world, users--the majority of whom are 18 to swipe about million times a day. And they're split pretty evenly between men and women, according to the company. While Tinder popularized dating apps, the trend began in with Grindr, a location-based app for gay men. A fall report from the Pew Research Center found that 1 in 10 Americans has used a dating site or app, and new companies are proliferating to meet the demand.
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Hinge, which launched a year ago, offers a more limited number of daily matches culled from your pool of acquaintances--like a party at a friend's house compared with other apps' huge, loud clubs. Hinge users receive just five to 15 matches per day, delivered at noon. He credits the popularity of the game Farmville with conditioning people to play appointment-style games.
Let's Date, a month-old app, lets users guess who liked their profiles from a series of options.
Dating Apps
Guess correctly and you're rewarded with the option to connect. Zoosk, another entrant, has incorporated digital currency, gift giving, rewards and countdown clocks to keep people using its product.
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The six-year-old service now has 25 million members, and its app is consistently one of the top 20 highest-grossing in the iTunes store. I kept swiping on Tinder after that first train ride partly because I was single and looking but also because these apps are a millennial's fantasy.
Dating Apps | Time
Rejection is conveniently and quickly erased because you see only matches, and there are so many pairings that I didn't take it personally if some swipes weren't reciprocated. And it didn't really matter whether the endorphin hit came from an eagerness to date a match or simply because I felt I'd somehow already won by getting a Like.
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Questions like How satisfied are you with your thighs? They were also more likely to think of themselves as sexual objects, to internalize societal ideals about beauty, to compare their appearances to others and to constantly monitor how they looked, the researchers found. This was true for men as well as women.
But the most fascinating result of all was that men—not women—who used Tinder had the lowest levels of self-esteem. That may simply be because so many more men than women use Tinder, the researchers speculate. Past research has shown that women are more discerning with their swipes than men, who swipe right more liberally. But saying yes so often with the flick of a finger comes with a risk: And that can take a toll, perhaps, on those young men.