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Mistake #1: Not Optimizing Your Photo Lineup
Start as a matchmaking service. A severe, almost crippling problem that many dating sites have is that a great deal of the listings are, in one way or another, not in good faith: So you can start as a participant on one of those sites, and get yourself a list of contacts, and start vetting them for sincerity. It would help a lot if you can take a "boots on the ground" approach.
For example, if the site is for American dudes to hook up with Chinese women, then you should hire an assistant in a major Chinese city who can interview the women in person. Eventually, you'll have a deep enough bench that you can open up the site to more traditional participants. Hide one side of the market by "intelligently matching users"; users will assume they are in a large marketplace without actually seeing the other side.
Additionally, "intelligent matching" can be marketed as a benefit to the user so they don't have to waste time searching on their own. Dating and job sites have built-in churn. If you do it well, you loose clients. If you do it bad, they won't show. Don't make a dating app. Make an app with a twist, that helps people go on a date Maybe in special places like cruises, vacation, etc. MilnerRoute on Apr 9, Could you start with an existing community? I don't know if it's an online fan forum or a Christian singles site -- but there might be some way to jumpstart your initial user base.
The other obvious idea is promotion. This obviously works better if you have some capital. Maybe flood a college campus with incentives and "free trial" offers. Or host a swanky event which can only be attended by people using your dating site. There are some good points, especially the flooding method.
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Not joking here, genetic testing. The allure of genetic compatibility might be overwhelming when we consider that the basic purpose of all our emotions and behaviours around dating and sex is reproduction, which is driven by genetics.
A community of people who want to have kids people who are feeling the urge to reproduce , further reduced to the niche of those such people who are interested to applying genetic testing and compatibility to assessing matches in some suitable legal way that doesn't introduce liabilities for participants in terms of insurance or employment. An aggressive marketing technique could be that not genetically matching up is introducing a liability. A "lite" version of this could attempt to sidestep some of the legal, ethical or censorious issues around genetics, but still benefit from it, by using "odour" matching.
Body odour, reflects immune system markers, which reflect genetics, and is a real way that people subconsciously assess mate fitness. I think anything you do to move into the dating space at this time must include science based signals to some extent.
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The reason is because there is so much untapped potential of applying science to matching, and it's likely going to be an increasing trend consider, IMHO, the super cautious, more evidence based, less authority based, natures of Millenials in general for an idea in the future. Another riff on using science could be to offer to pair people up randomly for 10 minute conversations in front of a video recorder, and apply some kind of microexpression tagging and analysis, to try to predict if these people are emotionally compatible.
I'm specifically thinking of the assessments used by Dr John Gottman https: Since we're all part of the same species, we're all genetically compatible when it comes to reproduction!
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But most people care about other kinds of compatibility, too. It's hard to see how genetic testing would let you find people who are emotionally, intellectually or romantically compatible. This is a valid perspective and it misses much of the picture of genetics, and what makes people feel attracted to each other. It's very possible that awareness of genetic influence on attraction and relationships, and the potential it has to improve our understanding and choices, is not widely known, so it's worth saying something more about it.
It's true that speciation is a necessary condition of mating usually, but it's not sufficient for getting the best genetic outcome for conception and offspring, and more importantly, attraction is not just about mating. So being from the same species is not enough to have good relationships, genetic compatibility goes far deeper than that. Our genetic profiles underly much of our individual traits and therefore determine what traits of others we are attracted to and compatible with.
Genetics affects attraction in a multidimensional, multiscale way, from subliminally assessing someone's biology from their smell, through how people handle stress in their lives, to determining lifestyle preference, and even to the type of emotional reactions people feel and express when they're fighting, and better or worse compatibility across the genetic spectrum can strengthen or weaken not just the long-term relationship potential but the intensity of the attractiveness.
Relationships reflect who you are, and genetics is a strong signal of who you are. Someone who can factor genetics into their relationship choices is going to be better positioned to create positive relationship outcomes for themselves then someone who is unable to factor genetics in. So in this way a business based on genetic compatibility matching he's giving people a "sixth sense", a kind of superpower to increase their happiness in the world.