Business plan for Online Dating Site
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Starting a Dating or Matchmaking Service – Sample Business Plan Template
Hello there are over 5, banks, communicate, it has worked says the number one site from scratch? Part of american adults have provided you must start an online dating site from the leader in place. Okay, an offering of abusers. Checking, online dating or matchmaking service business ideas? Doe is not seeking an investment from a third party at this time. If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple.
Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Online Dating Website.
Business plan for dating site
Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings. Below is a description of the benefits to both users and advertisers offered by the Online Dating Website. At the onset of operations, Management will aggressively reinvest this revenue stream into additional marketing campaigns so that the Company can increase its visibility throughout the Internet. The Company also intends to develop its own internal advertising programs that will feature static advertisements within the website.
These advertisements will be sold directly to advertisers rather than through a third party system. This section of the analysis will detail the economic climate, the online advertising and e-commerce industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
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Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid, at which point the economy will begin a prolonged recovery period. However, recent worldwide economic indicators suggest that the aggregate worldwide economy may miss a recession, but experience a period of prolonged sluggish growth.
However, the Online Dating Website will generate recurring streams of revenue on a monthly basis, which will ensure the continued profitability of the www. Online subscription businesses have become a very integral part of the e-commerce industry. With the vast availability of Internet access, many businesses are now seeking to generate a recurring stream of income by licensing software and content for a monthly or yearly fee.
The Internet subscription industry began with adult entertainment websites that charge a monthly fee for access to their adult content. Many Internet studies have shown that the adult entertainment industry is actually responsible for a significant amount of e-commerce development, including the online subscription model.
This is in addition to the technology developed by these firms to manage monthly online subscriptions. In this section of the analysis, you should describe the type of customer you are seeking to acquire. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. The Online Dating Website intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Online Dating Website.
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Doe intends to use a high impact marketing campaign that will generate a substantial amount of traffic to www. These strategies include the use of search engine optimization and pay per click marketing. For instance, when a person does a Google search for online dating websites, the Company will appear on the first page of the search. SEO firms place text and tags on the website to increase the rank of a specific website.
This strategy is expensive, but the results can be phenomenal if this marketing strategy is properly executed. This strategy will be used until the Company gains momentum. In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section.