Dating app Tinder said this week that it will explore the use of native advertising but would it be a success given that dating is so personal?
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The ad is fairly straight forward and, like Match. At first glance above the fold, their landing page is similar to Match. If you scroll under the form, there actually is a lot of copy on the page. The copy lays out the main sales arguments for using eHarmony. This site, like consumer-rankings.
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Their ad has many of the same things we talked about in the consumer-rankings. And, the landing page has a similar layout as well. The focus is mostly on the table that compares the various dating sites with links to the sites. But overall, the ads and landing pages of these two comparison sites are very similar. What stood out to you about the ads and landing pages for these sites? Share your thoughts in the comment section below. Curious to know how? Check back with Scripted February 11 for a full interview with Christian.
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Their entire content marketing strategy is focused publishing quality content which is why it can take them weeks to put one article together. Their method proves quality content drives big rewards. Their blog -- UptoDate -- has been around since and discusses dating trends, tips and shares success stories of happy couples. They also conduct complex roundups of in-house marketing data, like their recent post on the make-up of new Match users in If that's not enough, you can get more dating tips from Happen , Match.
They curate stories from their own community.
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There's no better way to market your product than by sharing stories straight from your users. PlentyofFish also has a large number of users and a well-engaged blog.
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The Plenty of Fish blog features articles with tips on everything from finding love to getting over a breakup. While it touches on a familiar territory, the sheer quality of writing and story topics keeps these posts fascinating. The dating wesbsite also runs a fantastic YouTube channel hosted by dating coach Sarah Gooding, which doles out great online dating tips in viral-quality videos that seem to regularly break one million views. PlentyofFish takes advantage of the power of video in their content marketing strategy by running their own successful YouTube channel.
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It's primarily focused on dating advice, but is more tailored towards the insecure feelings many experience while dating.